Disadvantages of Globalization Essay

1. ABSTRACT It is debated that sustainable development has not worked well within the globalist environment and continues to seem unpromising for our future. If there is not some sort of new outside of the box idea followed by drastic action which takes place, this society faces grave environmental dangers as every new year comes. This essay will critically assess the statement mentioned above and will go in depth to try to explain how negative impacts can be stopped and this essay will put forth ideas regarding how capitalism and environmentalism can reconcile. 2. INTRODUCTION 2.1. BackgroundGlobalization is a concern today as it is attributed to massive social problems in developing nations. The deterioration of the environment i.e. the destruction of the rain forests, oceans, rivers, and lakes is directly related to overwriting and non-regulation of local environmental laws by corporations in developing countries. Also within the global society, economic inequality, especially poverty and exploitation of underdeveloped nations, are major social problems due to developed policies between international economic institutions of the International Monetary Fund and the Word Bank, international corporations, and national governments. These policies can be so harmful to economies that they contribute to horrors such as world hunger, disease, and human trafficking to name a few. Government intervention by regulation, taxation, and redistributing wealth then distorts natural laws of supply and demand. Some economies may suffer disadvantaged at first, but society is better off when the free market is allowed to control itself. 2.2. Purpose of the ReportThis report is aimed to give in detaied undertandign of what does globalization it, how it developed and what negative impacts on human life. While there are many positive aspects of globalization, its negative effects are ‘overwhelming’ and ‘far reaching’. In fact the effects of the same behave like slow poison which is why it becomes more important to recognize and stop the negatives. 2.3. Statement of the problemBefore understanding the reasons behind why this phenomenon has brought with it so many problems, we need to have a look at  the instruments by which globalization is being promoted and enhanced. The most important and predominant instruments influencing this process are the multinational corporations and the new revolution of information technology. 3. METHODOLOGY While preparing this report, mostly the book resources of Yeditepe University Knowledge Center applied. there were numbers of books to search about the subject. This report will start with briefly defining globalization. then it will follow by its negative impacts in terms of both its economic, human and nature impacts. 4. FINDINGS 4.1. GlobalizationThere are various definitions for the word globalization, but depending on the perspective it is seen in, this phenomenon ramifies itself in different shade colors between white and black. To put ourselves in the appropriate context, it is important to understand what the word globalization means. â€Å"Globalization in its literal sense is the process of transformation of local or regional things or phenomena into global ones. It can also be used to describe a process by which the people of the world are unified into a single society and function together. This process is a combination of economic, technological, socio-cultural and political forces.† Globalization is also used to refer to another term called economic globalization and this term, refers to the â€Å"Integration of national economies into the international economy through trade, foreign direct investment, capital flows, migration, and the spread of technology.†(Robertson, 1992) During the death of each minute consumed and the passing of each day, societies have identified a certain shrinking of the world that has been more real with the strengthening of larger and stronger bonds between parallel worlds called countries. It is interesting to see that this phenomenon is not only visible because of the human being evolution, but also because of the rapid transformations in communication, transportation, and computer technology, that have permitted these parallel worlds to explore and be exposed to other ways of living and cultures (Roberts, 1999). In a broader perspective, this situation could be seen as a beneficial situation due to the fact, that opening up to new cultures, means the breaking of paradigms in the solving of problems. The difficulty nagging in everyone’s minds is, in the dissolution of those paradigms, are the  societies going to lose their identities which indicate in the way they live life and differ themselves from others? It’s a question that has been more and more obvious in the passing of each day and that have started revolutions in pursue of preventing cultural distortion because many countries, in fact, feel threatened by other cultures and consequently, are acting out to preserve themselves the best way possible. 4.2. Globalization and culture Globalization represents a challenge to cultures and local languages. Globalization needs to be pursued with tolerance and respect for the cultures that we come across. Being hastily judgmental could lead to marginalizing many local cultures. Scientific and economic superiority of the US and the flow of information technology assist in imposing certain languages in particular English as a second language in some developing and developed countries, and as a first language in some others and this could have a significant impact on cultures resulting in the dilution if not wiping out traditions, customs, and values of many societies and marginalizes their cultures (Appadurai, 1996). 4.2.1. Cultural imperialism People are scared of cultural imperialism, which describes the idea that one day the whole world will be one big culture and that the blending of cultures will eliminate the existence of the weaker ones and fusion the habits and customs of the stronger ones. In order for this to happen, there must be an eradication of many different cultures around the world, but in a personal perspective, the idea of cultural imperialism is not possible (Appadurai, 1996). Even if all the weakest cultures adopted important habits, people would still prefer some of the things their culture proportions. 4.2.2. McDonald’s More than half of the Colombians would never prefer a Mc Donald lunch over a real good â€Å"sancocho trifà ¡sico† and the American culture has a higher possibility to choose the other way around, due to the fact that a lot of people can only afford to eat at Mc Donald’s because of its low prices in their country. This is why in a way it is clear that even if cultural imperialism were to happen, the cultures of the world would never be able to come together to form just one. Besides, there is no secret that  globalization is an uneven process, due to the fact that there is an unequal distribution of benefits and losses and this is another argument that demonstrates that many cultures differ(Peterson, 1999). This imbalance, also leads to the separation between the rich countries, and the poor ones causing them to be more against the beliefs of the rich countries, and more protective of their own. Positive cultural understanding of the market is a way to facilitate any marketing program development and resumes in a higher success for the manager that applies this, but some managers confuse themselves believing that marketing influences culture completely (Appadurai, 1996). In a way, this is true but this does not mean it changes it even though product acceptance is affected by culturally based attitudes towards change. There are a few things to take into consideration when thinking that culture is in constant change with marketing. There is a term called corporate culture, which â€Å"describes the whole collection of assumptions, practices and norms that people in an organization adopt over time. This means that employees have to buy into them, eventually getting to the point where they take them for granted and passes them on.† (Bauman, 1998) This term is interesting because all of the companies have their own internal culture that is always bargaining with the culture of its home country and many managers confuse themselves trying to change their national cultures for that of their company without any success, thinking in that idea that market can change culture. Experts in organization behavior say it is difficult to alter any kind of culture independent if it is a national culture or a corporate one, but the corporate culture is more flexible in terms of the way they do things internally and that a manager must understand this in order to obtain success. 4.3. Globalization and developing countries Globalization has serious effects on many developing countries:a. The irresponsible behavior of some multinational corporations toward the environment of developing countries (using these countries as a safe haven) participating in this phenomenon could cause much harm to the latter. Due to lenient policing, expired products are dangerously marketed and natural surroundings are carelessly  abused. So globalization in this context changes the world to become a â€Å"global pillage instead of being a global village†. Besides due to lack of supervisory governmental bodies, such behaviour could also lead to Global Warming -the consequences of which will not be limited only to the marginalized nations (Cosgrove-Sacks, 1999). b. The real test to globalization is through its success in reducing the gap between the rich and the poor at local, national and global levels. However the widening gap between the East and the West at international level, and between haves and have-nots at national level is another serious aspect of globalization (Peterson, 1999). c. Globalization has forced many countries in various parts of this world to regulate to a lower league the most fundamental needs of their peoples. The equitable distribution of food, adequate health care facilities, and the quality of education are no longer priority concerns the political agendas of the governments in these countries (Roberts, 1999). All these indicate that poor societies in the third world not only remain far away from benefiting from globalization, but also they continue to suffer from its calamities, pitfalls and misfortunes. It then contributes to laying the foundation of injustices and social inequalities, and moreover preventing the growth of new markets in these countries because they are unable to compete with the advanced markets. Globalization can also be bad for countries that aren’t very good at producing things and are too impoverished. Their industries may need protection against multinational firms so that their local industries can develop and get big enough to fund research and development and exploit economies of scale. Globalization means the world becoming one big marketplace with as few trade barriers as possible, so obviously weaker companies would be wiped out by stronger ones, which might be based in a few rich countries. So great income inequality can result. However, it is generally agreed that globalization has more pros than it has cons. 4.4. Globalization and morals The immoral character of globalization is becoming even more serious and its negative impacts in this context have different aspects. Globalization has internationalized crimes. Drug trafficking and the trafficking of women and children have become much more difficult to control because of their international character. Not only crimes are globalized, but also diseases such as AIDS. Pornography too accounts for the poisoning of young minds and counter productive usage of technology. This has lead to increase in crimes against women and beginning of unhealthy trends in society(Perlas, 1999). 4.5. Globalization and international politics By increasing interdependence among countries, globalization would give economically strong and advanced countries a strong hold on international politics. However this power could be misused by superpowers which could possibly challenge international legitimacy through marginalizing the role of the United Nations and ignoring the international law (Baylis, 2001). 4.6. Globalization and societal structuresThe free economy and the development of technology have negative impact on labourers. As known, twenty percent of the world population is producing the needs of all population in this world, while most of the rest 80% are unable to find a suitable source of income. This is serious because underprivileged people are expected to revolt against their bad conditions (Perlas, 1999). This is possible with the growing decline of state’s power to the favor of private sectors, on one hand, and to the growing decrease of the governmental expenditures on social and public services such as heath, education etc., on the other. In this, globalization is a source of social instability and class disparity. 4.6.1. Inequalities within society It is difficult to fully understand inequalities within society without fully understanding that in our capitalist societies, nothing happens unless it is profitable and that profit is usually achieved through the struggle of others surrounding it.  The leading corporate empires and some of the richest people in our world’s history have achieved their successes through the blood, sweat and tears of the unnamable workers that have helped in the past, and are helping them today (Bauman, 1998). The following essay will critically assess the usefulness of the ‘blame globalism’ approach as to why there exist so many inequalities in our society, and this essay will also touch upon alternative points of view that steer away from capitalism as the main problem (Peterson, 1999). Inequality in society is quite extensive and it continues to grow. Different ways exist when portraying inequality and where it is rooted from, some views are fact based logic and some are more opinion based. Most of the time our initial views of what inequality is and where it seems to exist most, comes from the infomercials we see where images of poor children in third world countries strike across our televisions. Outside the western hemisphere of the world in the poorer countries there certainly is a visible inequality when compared to life here at home, but this has been the case for so many years (Perlas, 1999). One of the major modern inequalities creating a history of its own for people in the future to look back upon is how our own capitalist society continues to divide the rich and the poor at a fast rate and a greater division as every year passes. 4.7. Globalization materializing human nature Globalization has also popularized a consumer culture among people due to the flow of goods and products. Since the desire to consume more and more can never really be satisfied, the consumer becomes addicted to shopping to a point where the spiritual, moral and intellectual dimensions of his/her personality do not grow or develop. These are actually due to the business corporations, which produce the wide array of consumer goods and the media which advertise them. In fact this trend has also resulted in higher levels of dissatisfaction despite improved lifestyles due to never-ending wants (Bauman, 1998). 4.7.1. Gender issue Gender is essential to modern globalization in manufacturing because it has been discuss at a variety of joint degrees to see if assembly-line workers are to influence global factory regimes and  improve the quality of their jobs. This knowledge is made a power by workers in that they are able to build effective networks of resistance and resistance centers on issues of human rights, labor rights, gender identities, and indigenous identities (Brysk, 2004). Economic oppression caused by the globalization of markets and industries keeps women poor. Around the world, women are paid less than men even when they have similar jobs to male counterparts. Often women are demoted to lower paid positions and then unable to advance. When companies such as factories are privatized, women are the fist to be let go because employers assume that their income is an appendage the income earned by the male head of household. Single, unemployed mothers are one of the largest groups of potential trafficking victims (Brysk, 2004). All of these issues force women into the â€Å"gray,† semi-legal economy, or even worse, the black market in an effort to support themselves and their families. Increased globalization is what causes this oppression for women through trade, travel and the movements of money both legal and illegal become faster and much less able to be regulated and trafficking is made easier due to these factors. 4.7.2. Human rights violation The effect of globalization on state-based human rights violations depends on the type of state and its history. Countries that are newly democratizing with weak institutions and elite-controlled economies, such as Russia, Latin America, and Southeast Asia, the growth of global markets and economic flows tends to weaken coercive forces but increase crime, police abuse, and corruption (Brysk, 2004). Global mobility and information flows generally lead to ethnic mobilization, which may promote self-rule in more open states but mostly it produces abuses in defense of dominant-group control. Alternatively, the same forces have produced slow institutional openings by single-party states, like China and Mexico (Brysk, 2004). In much of Africa, globalization has increased the power void, by both empowering and providing intervention, which displace old governments without combining new ones. Some of the most horrifying abuses of human rights happened in the international civil wars of Sierra Leone, Angola, and the Congo (Brysk, 2004). 4.8. Globalization and prosperity Globalization poses serious questions about  peace and prosperity: Could the implementation of free market principle globally enhance international peace and security or prevents wars, as globalists argue? Prosperity, welfare and economic progress which market economy is expected to achieve could enhance or create some opportunities for political stability; but it does not necessarily ensure peace or social stability (Brueggemann, 2006). It is true that market economy has contributed to social and political stability in liberal states and to peace among them, but it does the opposite in many developing countries. Asian economic crisis of 1997 is a case in point. The free market forces allowed manipulators to control stock markets and to transfer large amount of money just to maximize their profits, while they were destroying the economies of many Asian countries (Baylis and Smith, 2001). Indeed these activities have destroyed the social structures of those societies, and furthermore, created what might be called potential social unrests in the region. That is why globalization in its current formula does not necessarily ensure social and political stability. 4.9. Globalization and Environment Capitalism is mainly about the overall accumulation of wealth based upon the consumption of our planet’s natural resources and these resources are becoming more and more strictly limited. We as one face the universal environmental problem existing that we are consuming roughly twenty-five percent more than the Earth can give us each year. Our planet needs these natural resources such as trees for example that continue to give our planet’s ecosystem clean air and water that we all need to survive daily. 4.9.1. Pollution We are exceeding the amount of pollution that our environment can handle. Waste products that give off carbon dioxide emissions into the air are now much more than our planet is able to absorb and deal with without having serious affects for both our planet’s health and our own. These carbon dioxide emissions are also the leading cause of our climate change referred to as global warming. Even though international agreements exist to prevent global warming by affectively fighting it, there truly needs to be than just marketing principles to achieve overall compliance from everyone (Cosgrove-Sacks, 1999). There has to be set in stone  principles that turn standard to every leading employer that threats the environmental crisis, and they need to feel as if they cannot just continue doing what they are doing by paying a fine here and there. There are many developing nations still needing to grow economically themselves but in order for them to achieve their goals, the richer countries such as ours here in the western hemisphere, we will need to reduce the usages of natural resources in order to balance things out efficiently (Cosgrove-Sacks, 1999). This is highly unlikely to happen as we continue to use more and more resources each and every year that passes now. If everyone in the world lived like we do over here, we would need around five planets to simply provide the necessary natural resources needed to survive. 4.9.2. Environmental technologies Technology that is more efficient and cleaner will not necessarily solve the environmental issues at hand either. Even though these new innovations seem to be the ideology that if we do things cleaner than everything will be okay, this is not the answer to the question of sustainability. Many areas of the world that were or still are leading polluters have began to go about their work more efficiently by adapting cleaner technology but it still does not change the fact countries such as the United States consume far more material goods and end up using more of the planet’s limited natural resources (Roberts, 1999). There is always another issue behind another and it becomes very difficult to address everything at once successfully. However, without a solution to these problems our planet’s climate will continue to die (Peterson, 1999). The only way for globalism to move forward successfully would be for it to make a change from exploiting out natural resources such as air and water and to protect them as common wealth trusts of humanities. They could belong to everybody and we would have the power to limit the use of scarce resources, charge rent, and pay dividends to everyone. Continuous economical growth can occur as long it becomes environmentally friendly with efficient technologies being adopted and if the economies steer away from producing material goods and begin to move towards services, sustainable prosperity is  what this is known as. Sustainable prosperity as the global use of resources and methods of dealing with wastes would not exceed the planet’s capacity to regenerate and absorb. True prosperity can only come if the income disparity between the rich and poor shortens (Brueggemann, 2006). 4.10. Globalization and poverty Wealth is created through labor. This labor comes from the people who are not getting rich from the company of which they are working for. Workers dedicate hours of labor work and most of their lives working with a company’s means of production such as machinery and building things. The company owners themselves are not out there building a house, driving a bus, or selling vacuums, yet they are getting practically all of the profit and do not do the hard work themselves. They simple own the means of production. This unfair sort of money pyramid is the bases of pretty much all major money leading companies and it is the system that creates rich and poor and continues to do so much more all the time (Bauman, 1998). 4.10.1. InequalitiesOnce this basic realization is understood, it is easier to see how inequalities within the oppressed classes relate to this as well. For poor people in places like Africa and similar circumstances countries, their struggle is mainly a result of the capitalists not caring about them, because there is no profit to be made out of their labour. What worsens the views and opinions people have on capitalists even more is not that they are exploiting the poor, but it is that they are not exploited them at all. These poor people are irrelevant to capitalist production and therefore capitalists truly do not care if they live or die, eat or starve, the capitalists simple are not concerned. In fact in some cases, capitalists would most likely love if the poor would just die out, so then they could stop pretending to care (Perlas, 1999). Bosses have used all sorts of divisions in the past to attempt to increase the inequalities and drive down working conditions. However, through the years there has been an increasing amount of workers coming together to fight these inequalities. There once existed a time when racism, sexism, and youth wages played more than just a small factor in working wages, but in  fact made up most of the inequalities within our society. With so much success as time progresses, workers continue to unite to challenge globalists (Peterson, 1999). With progressions of equality such as these in our capitalist society, there are certainly other views that do not blame globalism for all the poor in the world, in fact some may even say hat globalism helps people instead of causing societal negativities. 4.10.2. Decrease in living standards of people These types of little scenarios make up the theory of equal opportunity. Poorer families not having the education, health care, or typical social skills which are created by being raised in a decent home, are at a lesser advantage than others whom were raised in a middle class family (Robertson, 1992). This makes it clear to see how people and families remain poor over decades and through generation and as the prices of things climb, these people get even more left behind. It is not necessarily the fault of capitalism, just the result of many, many growing up situations being the same. However, when people then begin to bite onto this theory and give globalism the benefit of the doubt in situations, people then turn around and say it was globalism in the first place long back many years ago that caused that family to be poor. Then as decades passed, these poor families never got out of the downward slope of things and globalism started it all (Brysk, 2004). It is not a simple task to pin point exactly where inequality was derived from in the beginning, it is easier to see where it still exists now. For every positive thing brought to light regarding globalizm, there seems to be an opposing view whether fact of opinion that then blames it again. Globalizm and inequalities in society continue to move around as one, even if possibly they were never one in the beginning and globalism’s original intention was never to create a gap as large as the one is today between the rich and poor (Brysk, 2004). 5. CONCLUSION The affects of globalization can be endless. States in the US can see impacts both good and harmful due to manufacturing of export goods. Economically, globalization can be positive when it benefits commerce and can contribute to an increase in the standard of living. Also, when developing nations being to grow wealthier is can lead to social prosperity. On the other hand globalization can be seen as a negative. When it acts as  corporate imperialism, the global issues of environment, gender, and human rights are abused. This is due to the growth of markets, internationally, where economic movements tend to aid the deterioration of protective forces which increase crime levels, and abuse of policies. Depending on how globalization is approached it can negatively or positively affect socializations, but one thing s for sure: it brings change. 6. REFERENCES Appadurai, Arjun, Modernity at large : cultural dimensions of globalization, Minneapolis, Minn. : University of Minnesota Press, 1996Bauman, Zygmunt, Globalization : the human consequences, New York : Columbia University Press, 1998Baylis, John and Smith, Steve, The globalization of world politics : an introduction to international relations, Oxford ; New York : Oxford University Press, 2001Brueggemann, William G. The Practice of Macro Social Work. Thompson Brooks/Cole, Canada. 2006. Brysk., Alison. Globalization and Human Rights. University of California Press, Ltd. 2002. â€Å"Globalization and Gender Inequalities: Advancing the Status of Women Worldwide†. The Zontian. 2004. Volume 83, number 4. Cosgrove-Sacks, Carol, The European Union and developing countries : the challenges of globalization, New York : St. Martin’s Press, 1999Perlas, Nicanor, Shaping globalization : civil society, cultural power, and threefolding, Quezon City, Philippines : Center for Alternative Development Initiatives, 1999Peterson, Robert Dean. Social problems : globalization in the twenty-first century, Upper Saddle River, N.J. : Prentice Hall, 1999Roberts, J. Timmons and Hite, Amy, From modernization to globalization : perspectives on development and social change, Malden, Mass. : Blackwell, 1999Robertson, Roland. Globalization : social theory and global culture, London : Sage, 1992

Warid.Ppt

Marketing Plan WARID TELECOM’S BEST OPPORTUNITY FOR EXPANSION IN PAKISTAN SUBMITTED TO: PROFESSOR AHMAD QAMAR BY: 1. MOHAY-UD-DIN RUBBANI 2. MALIK WAHEED ? ACKNOWLEDGEMENT All glory and honor is for Allah, the Supreme Being who bestowed profound perseverance and ability on us to accomplish this work. We express our profound and cordial gratitude to offer thanks to our learned, kind and experienced teacher, Mr. Ahmad Qamar for his valuable guidance, constructive comments and continuous encouragement through out the research. Grateful acknowledgement is due to Mr. Naveed Saeed GM Sales & Marketing & Miss Rubab of Warid Telecom for allowing us to carry out our research for the completion of this project. ? Special & Grateful acknowledgement goes to our parents who enable us to perform such activities. Table of contents 1. Executive summary 2. Warid Telecom †¢? An Introduction 3. Marketing Environment †¢? Competition †¢? Technology †¢? Financial †¢? Social & Demographic trends †¢? Legal 4. Target Market †¢? Consumer or Industrial †¢? Buying Characteristics †¢? Market Potential 5. Product Positioning 6. Product †¢? Stage of PLC †¢? Classification †¢? Core/Augmented product †¢? Packaging and Labeling †¢? Warranties and Services 7. Distribution †¢? Market Coverage †¢? Channel Structure †¢? Logistics/Physical Distribution 8. Pricing †¢? Mark-ups †¢? Discount/Allowance †¢? Pricing Strategies 9. Promotion †¢? Advertisement †¢? Role of Personal Selling †¢? Publicity and Public Relations †¢? Sales/Trade Promotion 10. Ethical issues associated with this product 11. International marketing activities/opportunities 12. Bibliography ? Executive Summary This report is based on WARID TELECOM which is a GSM service provider in Pakistan by Abu Dhabi Group. ne of the largest groups in the Middle East and the single largest foreign investor group in Pakistan. Its services are admired by its ultimate customers in telecom as well as in banking field. ? This report is made by visiting different stores for the purpose of collecting the information about different aspects of the product i. e. , environmental factors, marketing mix, segmentation, positioning, distribution, pricing strategies, ethical issues, international marketing strategies and comments of the group about this product. WARID TELECOM: AN INTRODUCTION: Warid is an Arabic word meaning an Oasis in the middle of a desert. It is pronounced as Waa-rid. The meaning of our name directly depicts our dominant position and our refreshing services in the vast desert of telecommunication in Pakistan. Browse through our Portal to find out more about what Warid Telecom is all about, and become part of the true quality experience that we offer you. Warid Telecom has implemented a new and modern corporate identity as a result of the dynamic changes taking place in the telecom industry in Pakistan. With a reflection of a new strategy, our aim is to be perceived not only as a telecommunication operator of voice services, but also as a universal provider of comprehensive communications services for both residential and business customers. Warid's corporate identity seeks to reflect the changes in telecom sector in relation to helping customers keep pace with rapidly changing technology in the field of communication, and to harmonize the customers' perception of our brand with the quality and range of our services. Our objective is to provide optimum level of support and care through our highly skilled and motivated team of professionals and through maximum network coverage and clear connectivity that we have committed to provide. MARKETING ENVIRONMENT In present environment, Pakistan has gained growth rate of 18. 6% with 18,400,233 subscribers in mobile communication with in 05 years from 2000 to 2005 ? ? COMPETITION: Competition is there, mainly 06 companies are providing there cellular services in Pakistan (close competitors to one and other) 1. Warid 2. U-fone 3. Mobilink . Telenor 5. Paktel 6. Instaphone ? Following Table shows the Subscription Rate, which, help us to measure the clientele of these companies and their success with the pace of time ? SUBSCRIBERS: ? ?MobilinkUfonePaktelInstsphoneTelenorWaridTotalGrowth Rate 2000114,272 80,221112,000 306,49315. 39 2001309,272116,71196,623220,000 742,606142. 29 2002800,000 350,000218,536330,000 1,698,536128. 73 20031,115,000 550,000319,400 420 ,000 2,404,40041. 56 20043,215,989801,160470,021535,738 5,022,908108. 90 20057,469,0852,579,103924,486454,147835,727508,65512,771,203154. 6 Jul-05 14,119,25710. 56 Aug -05 15,511,0459. 7 Sept-059,010,8503,830,527954,528440,1591,200,9081,509,11116,946,0839. 2 Oct-05 18,400,23318. 6 (1) TECHNOLOGY: Warid is using â€Å"Ericsson† technology to provide telecom services in Pakistan. The basic features of its technology are: Billing: With Warid’s very simple billing procedures it makes sure that one is kept up-to-date with all the math that they do at their end. Warid offers one transparent billing and no nasty surprises. Its bill contains information like †¢? Warid to Warid call ? Local Calls to Other Operators †¢? International calls †¢? Local SMS with mobile no. and locality †¢? Incoming Calls †¢? Non charge able calls like emergency nos. & others †¢? Incoming SMS †¢? Warid information services SIM: Warid is currently providing SIM of 64 K (64 kilo byte) Warid’s comparison with others networks is given below; Mobile Service Provider: Technology: Frequency: Sim: Warid Ericson 900-1800MHZ 64K U-fone Huawei 900-1800MHZ 16-32K Mobilink Orascom 900-1800MHZ 08-16-32K Telenor Nokia Siemens 900-1800MHZ 32K Paktel N/A 900-1800MHZ 32K Instaphone Analog Service AMPS †¢ (2) FINANCIAL: Warid Telecom takes pride in being backed by the Abu Dhabi Group, one of the largest groups in the Middle East and the single largest foreign investor group in Pakistan. It has a diversified business interest in the institutions that have enjoyed commercial success as a result of its strong financial resources and extensive management expertise. The Abu Dhabi Group's major investments are in the following sector: 1. Oil and Gas Exploration, 2. Banking and financial Services 3. Automobile Industry, 4. Hospitality Services . Property Development, 6. Telecommunications Associated companies: Bank Alfalah Limited: Fully licensed commercial bank in Pakistan with over 70 branches in all the major financial centers of the country United Bank Limited: A leading commercial bank in Pakistan with a vast branch network of approximately 1,100 branches including 23 international branches, affiliates and representative offices in UAE, Bahrain, Qa tar, Yemen, Egypt, Iran, Switzerland, UK and USA Alfalah Exchange Company: Fully licensed exchange company in Abu Dhabi ? Iranian Sanden Industries PJS Co: A joint venture with Sanden Singapore to manufacture car air conditioners in Iran. The project has the capacity to produce up to 300,000 air conditioning units per annum J. C. Maclean and Co †¢? Manufacturers of high quality furniture †¢? Neo Pharma LLC †¢? Manufacturers of pharmaceutical products National Telesystems and Services (NTS) A joint Venture with Bin Jaber Group Ltd. and Thales International Middle East Holding S. A. L. Al Jazira Management Mall Management joint venture Abu Dhabi Vegetable Oil Company Manufacturer of edible oils Nama Development Enterprises Representation of leading companies in the UAE in the field of oil and gas, engineering, equipment suppliers, consultants, etc Wholly Owned Properties and Companies Le Royal Meridien Hotel, Abu Dhabi Previously known as the Abu Dhabi Grand Hotel, was re-branded in 2003 as Le Royal Meridien Hotel. It is a 5-star Hotel in the heart of Abu Dhabi. It will soon be offering 300 deluxe rooms and suites and other facilities Dhabi Contracting A special category construction company Dhabi Drilling Offshore Rig operations in collaboration with Sedco Forex Al Ain Palace Hotel A 4-star hotel in Abu Dhabi Dhabi Enterprises Leasing Leasing a number of groups and real estate properties across Abu Dhabi SOCIAL & DEMOGRAPHIC TRENDS: While looking at social needs of a family and having an eye on economy (as two to three and plus members of a family are using Hand-held phone) Warid has launched a family package named â€Å" FRIENDS AND FAMILY† ? ? ? ? FRIENDS AND FAMILY: Friends and Family are On-net minutes only. No upfront line rent will be deducted on any post paid customer. Post-Paid connection costs will be Rs. 300. All free Airtime/ Value in post paid is one-time. Demographically Warid has launched prepaid connections according to the ncome level market. Warid’s post-paid connections are meant for low-income level, young stars and young executives like its SILVE & GOLD packages. POST-PAID PACKAGES FOR LOW-INCOME LEVEL Package: Silver, Gold, Connection, Postpaid, Postpaid, Activation Tax, 150, 150, Monthly Line Rent, 0, 150, No. of Friends & Family members, 5, 10, Monthly VAS Subscription, 50, 0, Free of Charge, Free outgoing Minutes (Monthly) 0, 60, Free SMS (Monthly Units) 0, 15, Free MMS (Monthly Units), 0, 3, Free Internet (Monthly Units), 0, 3, ? ? ? ? POST-PAID PACKAGES FOR MIDDLE & HIGH INCOME-LEVEL Package: Platinum, Diamond, Connection, Postpaid, Postpaid, Activation Tax, 150, 0, Monthly Line Rent, 500, 2,500, No. of Friends & Family members, 20, Unlimited, Monthly VAS Subscription, 0, 0, Free of Charge, Free outgoing Minutes (Monthly) 240, 1,000, Free SMS (Monthly Units) 50, 100, Free MMS (Monthly Units), 5, 10, Free Internet (Monthly Units), 5, 10, ? FOR LOW-LOWER INCOME-LEVEL For lower-lower income level Warid has launched its pre-paid connection i. e. ZEM. ? Package Silver Connection Prepaid Activation Tax 300 Free Airtime Rs. (On Activation) 150 No. of Friends and Family Members 5 Monthly VAS Subscription (Optional) 50 In Sindh Rs. 0 is levied as stamp duty on new connection sales LEGAL: According to Warid legally environment is fully protected TARGET MARKET: According to one of the representatives of Warid that Warid has divided its target market in to categories of A+, A-, B+, B-, C, D, E and F CATEGORIES: CHARACTERISTICS: A+ & A- Age group of 28 to 32, 40+ and of upper-income level (Urban) B+ & B - Age group of 22 to 27 and of lower-upper-income level (Urban) C Age group of 18 to 21 young stars (CORE TARGET) (Urban) D Age group of 13 to 17 and low lower income level all Ages(Urban) E & Users of Semi-urban areas (Has planned to launch) F Users of Rural Areas (Has planned to launch) ? ? Consumer or Industrial Warid is providing their packages at both levels. Consumer level is provided in this report, while, industrial level has variable domain, settled according to no. of connections and on the nature of packages according to line rents e. t. c. Buying Characteristics Warid is very much selective and stresses on value added purchases Market Potential Currently market is on SATURATION POINT as for Urban areas concern and as for as Rural Areas concern there is great POTENTIAL. Warid is going to launch its products in Semi-Urban and Rural Areas Product Positioning As Warid is new in the market of Pakistan and is still trying to make its position in the mind of customer better than existing big giant Mobilink. Although Warid is new in market but it has acquired a good position as for as Zero line rent post-paid connections and low rate pre-paid connections. In my point of view, as Warid launched its products in Pakistan with a MARKET PUSHER STRATEGY, while providing low rates, not only it has made its position better but also made other networks to reduce their prices. According to BCG matrix Warid falls under STARS, which shows its low market share and high growth rate. BCG model is given below, ? ? Product In market there are two basic categories of its product brands, which are ZAHI and ZEM. Zahi is meant for Post-Paid and Zem for Pre-Paid, their features and tariffs are given below. ZAHI Zahi is a Post-Paid brand with different packages, which are; †¢? Diamond †¢? Platinum †¢? Gold †¢? Silver ? ZAHI TARIFF: With Warid's unique billing system, one only get billed for a call on a 30 second basis when calling from Warid to Warid, Warid to PTCL landline and on all International Calls, rather than the existing per minute charges. This is not applicable on Off-net (other mobile operators) numbers in Pakistan. Package: Silver, Gold, Platinum, Diamond, Connection, Postpaid, Postpaid, Postpaid, Postpaid, Activation Tax, 150, 150, 150, 0, Monthly Line Rent, 0, ` 150, 500, 2,500, No. of Friends & Family members, 5, 10, 20, Unlimited, Monthly VAS Subscription, 50, 0, 0, 0, Free of Charge, Free outgoing Minutes (Monthly) 0, 60, 240, 1,000, Free SMS (Monthly Units) 0, 15, 50, 100, Free MMS (Monthly Units), 0, 3, 5, 10, Free Internet (Monthly Units), 0, 3, 5, 10, Voice (Peak Hours) Rs. per minute Friends and Family1. 501. 251. 000. 50 On-net (Warid to Warid)2. 001. 751. 500. 50 Off-net (National)3. 002. 752. 502. 00 International (Zone 1)9. 008. 007. 006. 00 International (Zone 2)18. 0017. 0016. 0015. 00 Voice (Off Peak Hours) Rs. per minute Friends and Family1. 001. 000. 750. 50 On-net (Warid to Warid)1. 501. 501. 250. 50 Off-net (National)2. 752. 502. 252. 00 International (Zone 1)8. 007. 006. 006. 00 International (Zone 2)17. 0016. 0015. 0015. 00 Peak Hours are 7am to 10pm, Off Peak Hours are 10pm to 7am Short Messaging Service (SMS) On-net (Warid to Warid)Rs. 0. 50 Off-net (National)Rs. 1. 00 International SMSRs. 5. 00 VAS (Rs. 3. per transaction) Surf Now (Mobile Internet) downloadper 200 Kb Picture Messagingper 100 Kb Warid Zone Content Downloadper 100 Kb ? ? ? ? Download SMS based content for Re. 1. 00 per transaction Download MMS based content for Rs. 4. 00 per transaction MMS unit is a message of size 100KB maximum Internet unit is an upload or download of 200KB MMS is charged both for receiving and sendi ng Notes All calls will be billed on a 30 second basis, except Off-net calls on other cellular operators, which will be billed on a per minute basis. Security Deposits will be as follows: Security Deposits NationalRs. 1,000 InternationalRs. 5,000 International RoamingRs. 20,000 The National security deposit will not apply to Diamond package, i. e. minimum security deposit will be Rs. 5,000. All free minutes and SMS are subject to taxes, however, no tax is leviable if they are marketed as bundled with line rent. Friends and Family are On-net minutes only. No upfront line rent will be deducted on any post paid customer. Post Paid connection costs will be Rs. 300. All free Airtime/ Value in post paid is one-time. †¢ ZAHI FEATURES: Basic Services: Caller Line Identification (CLI): This service enables you to identify callers at your discretion Conference Call: With Conference Call, you can teleconference with 6 people simultaneously. You can create conference calls with on-net (Warid to Warid) and off-net (national) numbers Call Waiting & Call Hold: Handle two calls at a time with your Warid phone. You can be on one call while the network will alert you about another incoming call. You can put the first call on hold while you answer the second call Call Divert: Whether you're unable to take a call, driving outside the national coverage area, traveling abroad or are busy, you can divert your calls to any other Warid number. Short Messaging Service (SMS): With SMS you can be as discreet or as creative as you like. Either way, sending a message is quick, reliable, confidential and if you want it to be†¦ great fun! Value Added Services: Voice Mail: Voice Mail allows you to receive your voice messages even when your mobile is switched off, you are outside the coverage are or are busy. You can retrieve these messages for free from your Warid phone at your own convenience. Picture Messaging & Multi-media Messaging Service (MMS): With MMS messaging is fun, colorful and musical. Add pictures, animations, polyphonic & MIDI sounds, even video clips to messages and show the world how amazing communications can be. Surf Now (Mobile Internet): Surf Now gives you the flexibility to browse the internet on your mobile phone or laptop anywhere you are. So, whenever you are on the internet, simply setup the internet connection from your GPRS/WAP enabled handset. Please note that both your handset and website need to be WAP enabled for this service to work. If you are using your laptop or if your phone supports windows internet browser such as Nokia 9500, i-Mate etc. you can log on to the normal www sites. 64K SIM: Warid presents the most powerful 64K SIM. Apart from the special WARID menu, the 64K SIM gives its users added flexibility to store up to 500 numbers and 50 text messages. No other SIM in the market offers this amount of storage space. Prepaid customers can replace their standard 32K SIM with the 64K SIM by paying a replacement fee. Warid Zone: The to the st ate-of-the-art SIM technology, one’s Warid SIM comes with a special WARID menu. This menu offers a bundle of services. Now you don't need to remember key words or short codes to access information any more. Key words have already been pre-coded in your SIM card, allowing you to get information†¦ easily and swiftly. ZEM Zem is Pre-Paid brand for low-lower class Zem Tariff Want a worthwhile Prepaid Package? With Warid's unique billing system, you only get billed for a call on a 30 second basis when calling from Warid to Warid, Warid to PTCL landline and on all International Calls, rather than the existing per minute charges. This is not applicable on Off-net (other mobile operators) numbers in Pakistan. Click here to compare our pre-paid tariffs with other cellular operators. Package Silver Connection Prepaid Activation Tax 300 Free Airtime Rs. (On Activation) 150 No. of Friends and Family Members 5 Monthly VAS Subscription (Optional) 50 In Sindh Rs. 50 is levied as stamp duty on new connection sales Voice (Peak Hours) Rs. per minute Friends & Family 1. 50 On-net (Warid to Warid) 2. 00 Off-net (National) 3. 00 International (Zone 1) 9. 00 International (Zone 2) 18. 00 Voice (Off Peak Hours) Rs. per minute Friends & Family 1. 00 On-net (Warid to Warid) 1. 50 Off-net (National) 2. 75 International (Zone 1) 8. 00 International (Zone 2) 17. 00 Scratch Cards are available in the following denominations: Rs. 00, Rs. 250, Rs. 500, Rs. 1000 All scratch cards valid till 12 months Peak Hours are 7am to 10pm, Off Peak Hours are 10pm to 7am Note: All charges are exclusive of Government taxes and levies such as sales tax at 15% and advance withholding tax at 10%. ?Short Messaging Service (SMS)? ?On-net (Warid to Warid)Rs. 0. 50? ?Off-net (National)Rs. 1. 00? ?International SMSRs. 5. 00? ?VAS (Rs. 3. 0 0 per transaction) ? ?Surf Now (Mobile Internet) downloadper 200 Kb? ?Picture Messaging & MMSper 100 Kb? Download SMS based content for Re. 1. 00 per transaction Download MMS based content for Rs. 4. 00 per transaction MMS unit is a message of size 100KB maximum Internet unit is an upload or download of 200KB MMS is charged both for receiving and sending ? ? ? ? Zem features: Basic Services Caller Line Identification (CLI) This service enables you to identify callers at your discretion Conference Call With Conference Call, one can teleconference with 6 people simultaneously. You can create conference calls with on-net (Warid to Warid) and off-net (national) numbers Call Waiting & Call Hold Handle two calls at a time with your Warid phone. You can be on one call while the network will alert you about another incoming call. You can put the first call on hold while you answer the second call Call Divert Whether you're unable to take a call, driving outside the national coverage area, traveling abroad or are busy, you can divert your calls to any other Warid number. Short Messaging Service (SMS) With SMS you can be as discreet or as creative as you like. Either way, sending a message is quick, reliable, confidential and if you want it to be†¦ great fun! Value Added Services Voice Mail Voice Mail allows you to receive your voice messages even when your mobile is switched off, you are outside the coverage are or are busy. You can retrieve these messages for free from your Warid phone at your own convenience. Picture Messaging & Multi-media Messaging Service (MMS) With MMS messaging is fun, colorful and musical. Add pictures, animations, polyphonic & MIDI sounds, even video clips to messages and show the world how amazing communications can be. Surf Now (Mobile Internet) Surf Now gives you the flexibility to browse the internet on your mobile phone or laptop anywhere you are. So, whenever you are on the internet, simply setup the internet connection from your GPRS/WAP enabled handset. Please note that both your handset and website need to be WAP enabled for this service to work. If you are using your laptop or if your phone supports windows internet browser such as Nokia 9500, i-Mate etc. , you can log on to the normal www sites. 64K SIM Warid presents the most powerful 64K SIM. Apart from the special WARID menu, the 64K SIM gives its users added flexibility to store up to 500 numbers and 50 text messages. No other SIM in the market offers this amount of storage space. Prepaid customers can replace their standard 32K SIM with the 64K SIM by paying a replacement fee. Warid Zone The to the state-of-the-art SIM technology, your Warid SIM comes with a special WARID menu. This menu offers a bundle of services. Now you don't need to remember key words or short codes to access information any more. Key words have already been pre-coded in your SIM card, allowing you to get information†¦ easily and swiftly. Zem Scratch Cards: What is a scratch card? As the name suggests it, a scratch card is a medium of recharging your account by acquiring a 16-digit code and inputing in your mobile phone for activation of that code. Our scratch card is a recharge coupon which has a holographic scratch field. This silver panel needs to be scratched off before any usage. Denominations The scratch cards are available in the following denominations: Rs. 100, 250, 500, 1000 ? ? ? Stage of PLC In the product life cycle stage Warid is new entry in market; after launching its products in Pakistan on 23rd may 2005 it is in introductory stage that can be best understood through graph, ? (5) Classification Basic classification is done on the basis of Post-Paid & Pre-Paid as per market and other Services/Features are provided in them. ? Core/Augmented product Customers are the most important element in any organization. Warid distinguishes them as our biggest assets, and we strive for excellence by listening to their needs. We work with our customers to gain an understanding of their business, their goals and their objectives, to ensure that they receive the best possible service and the right solutions to meet their demands. We seek to be trendsetters in customer service, with our ‘one stop' concept for all your telecom requirements. This will be achieved with the provision of a one window operation for on-the-spot issue resolution and one stop service. We have the maximum number of Sales and Customer Service Centers countrywide, with two state-of-the-art Contact Centers of international standards, equipped with cutting edge technologies to ensure real-time online services. Our highly trained and well-groomed team of Customer Service Executives are on hand 24 hours to provide support. We have established Corporate Lounges, with a customer-friendly environment to provide personalized care to our esteemed corporate clients. Furthermore, an extensive network of franchises, kiosks and mobile units ensure easy and convenient accessibility. Core/Augmented product of Warid is VALUE ADDED SERVICES as discussed above. Warranties and Services No sort of warranty is provided by Warid after sale but it does provide services to all the customers with it’s franchises and customer services. Warid has its network through out the cities in which it provides its services. Its network of franchises and customer service centers is discussed in next topic. Distribution Warid has PERSONAL BASE CENTERS. The description of personal base centers is given below, Franchises Warid Telecom is constantly establishing dedicated company owned sales and service centers in all the major cities and towns of Pakistan. Following is a list of the cities and the addresses of all our established franchises with our presence. ? CityAddress Lahore8 Ground Floor, Eden Centre, 43/A Jail Road, Lahore 10-A and 10 B UGF Century Towers, Lahore 25-Hunza Block Allama Iqbal Town, Lahore 7 Ground Floor Center Point main Boulevard, Gulberg Lahore 153 GT Road, Near Land Mark School, Lahore 42 Commercial Building, Jeweller Market Old Anarkali, Shahrah-e-Quaid Azam Lahore Digi Mart Sharif Chamber Ground Floor 68 Mazang Road Lhr. Opp. Micro Factory, Near PSO Petrol Pump, Main Peco Road, Lahore 39- Wahdat Road Office No. 103/10 Allama Iqbal Road, Gari Shau 34-G. T Road Shahdra 25-Empress Road, Lahore Main Boulevard Gulshan Ravi Near Zakoota Plaza, Lahore 367-E, Opposite Royal Arcade, Chungi Amer Sadhu, Main Feroze Pur Road, Lahore. Shop no 24 bagh ali road , girja chowk Lahore 7-Data Darbar, Near Palace Hotel Shell Pump Chowk Tajpura, Shadbagh, Lahore 14-A, Asif Chamber, Davis Road. Lahore 38-H Commercial LCCHS, DHA, Lahore. Shop#3, Ground Floor, M bhatti Building # E84, Main Boulevard Defence Lahore 229 Ravi Road Lahore 0-B, Shalimar Link Road, Opp Total Petrol Pump 89-A Bilal Center, Temple Road, Lahore. 2 Mcleod Road 33 Ferozepur Road 1003-Tufail Road Sadar Saraiy Rattan chind Main Bansawala Bazar, Shahalam Chowk, Lahore 946/B, Faisal Town, Maulana Shaukat Road, Lahore 35/B, Model Town Link Road E-22/29 Shaheen colony, Main walton Road 17-Commercial Area, Chouburji Chowk, Lahore. Shop No 1& 2, Raiwind Road, Near Hyundai Motors, Thokar Niaz Baig, Lahore 17 Ghazali Road, 2nd round about. Samanabad. Lahore 17-18 Agro Squre Main Shadman Market, Shadman Lahore Civic Center Garden Town Lahore 3/NIL/B-2, College Road, Town Ship, Lahore Opp. Bagh Rahmat Trust, New Airport Road. Bhatta Chowk, Lahore 1- B, Model Town, Lahore H # 4, Jail Road, Gulberg 5 SheikhupuraBank Alfalah Lahore Sargodha Road Sheikhupura KasurChowk Masjid Noor, Kasur IslamabadShop # 5, Block 12-C, Jinnah Super, Islamabad Shop # 6, Al Malik Center, Jinnah Ave, Blue Area, Islamabad Shop # 1, Shalimar Plaza, F-10 Murkaz, Islamabad Shop # 78, Executive Centre, I-8 Murkaz, Islamabad Shop # 2, Ground Floor, Shahbaz Plaza, G-6/1, Abpara, Islamabad Shop # 1, Ground Floor, Hassan Arcade, F-11 Markaz, Islamabad Shop # 7, Al-Baber Center, Markaz F-8, Islamabad Shop No 4 Nauman Plaza I-10 Markaz Isb Office # 8, Londen shoppingcentre, G-9 murkaz TaxilaShop#1 ,haider plaza faisal shaheed road taxila RawalpindiD- 109, Main 6th Road, Sattelite Town, Rawalpindi Next to Al-Bilal Plaza, Chandini Chowk, Murree Road, Rawalpindi Niazi Plaza Opposite Unique Bakers, Bank Road, Sadar, Rawalpindi Shop No-247-A (5 & 6) Dhamyal Road, Kalama Chowk, Kamalabad, Rawalpindi Property # 100, Near Shell Petrol Pump, Adayala Road, Rawalpindi Commercial Market Road, Opposite Bank Of Punjab. Choor Chook Main Peshawar Road, Rawalpindi Shop No. 11,212,213, Jamia Mujid Road Bunni. Office # 131,132,Ground Floor, Liaqat Road, Rawalpindi. Wah CanttB-1 Basti La La Rukh Wah Cantt AttockShop 16 Block B Civil Bazar Attock Ground Floor Main Double Road Attock AbbotabadGround Floor Gohar Arcade Supply Mnashera Road. Abbotabad Opp. Burnal College Ali Plaza Jandian Road Abbotabad PeshawarBurjaman Center Near KFC University Road Peshawar Shop 4,5,6 Aukaf Plaza YakaToot Road Peshawa r Haleem Tower Main GT Road Peshawar 24 The Mall Peshawar Cantt Ground Floor Mian Duble Road Hayataba Chowk Peshawar Tariq Sultan & co,Warid Franchise,Opp. LR Hospital, Kabli Road, Peshawer NowsheraShop 6 Army Welfare Shops Nowshera Cantt PubbiGround Floor Main Double Road Pubbi D. I. KhanMian Circular Road Near State Life Building D. I. Khan Shop 17 & 18 Aman Ullah Shopping center Double Road D. I. Khan FaisalabadAdjacent to Rayz hotel,Kotwali road, . Faisalabad Opp. To National Bank, Main SamonabadRoad, Faisalabad Old service shop, adjecent tochief boot house, katchery bazar, Faisalabad P-19/C, Main Susan Rd 213, Adjacent to Global Medical Center, Madina Town. Faisalabad Ajmal Arcade, 1st Floor, Main Rd, Betala Colony. Faisalabad Awan Plaza, Bole Di Jughi, Sargodha Rd. Faisalabad Raffaqat Plaza, Peoples Colony#1, Tanki Rd. Faisalabad Adjacent to Shaukat Khanum Lab, Main Gulberg Rd. Faisalabad Near Bata Shop, Millat Rd, Gulistan Colony#1. Faisalabad Main sadar bazar, near Aminia beakers, Gulam Muhammad Abad, Faisalabad. 9- Iqbal Stadium Faisalabad Sahiwal275 B-1, High Street Sahiwal OkaraAhmed Telecom, Church Road, Okara SargodhaOpp. Sadique Hospital, Main Bazar Sattelite Town, Sargodha 331-C, Civil Lines, University Rd, Opp DIG House. Sargodha 1 Joiya Market, Block 8, City Rd. Sargodha GujranwalaRahwali Chowk near sugar mill,G. T. Road Rahwali Granton hotel,G. T Road, Gujranwala Ali market,bairoon khiali darwaza,hafizabad rd,Gujranwala 64-D Jinnah Statdium,Gujranwala. Model Town Market, near Yummy 36,Gujranwala Old City centre G. T Road Near Pakistan Electronics,Gujranwala PO Jalil town,Qilla Chan G. T. Road,Gujranwala Satellite Town market. beside Rex dry cleaners,Gujranwala SialkotOpp. Liberty Market, Aziz Shaheed Road,Cantt Sialkot Paris rd. near Telephone Exchange,Sialkot Abbot Road,Near KASB Bank, Sialkot Lahore Marketing,Near Sony Square, Sony Building, Alam Chowk, Sialkot. Old National Bank building , opposite Gulistan Cinema, Kashmir Road , Sialkot GujratShop #1,2 & 8. Block †C† Naseem Plaza Budkey wala Chowk Rehman Shaheed Road Gujrat opp P. S. O Petrol Pump Bus Stand ram Talai Road Mashallah Plaza,Fawara chowk, Gujrat Ajmal Traders, B 1/169, Opposite Mirza Akram Hospital, Court Road Gujrat JhelumAkram Shaheed Park, Shandar Chowk, Jhelum GTS Chowk Near DHL Office, Jehlum Sara-i-AlamgirG. T Road Sarai Alamgir HafizabadGujranwala Road Hafizabad Mandi BahauddinJalal sevices punjab online Rafique Chowk Mandi Bahauddin Ammar Telecom, Opp. NBD Bank Kechehry Road Mandi Bahudin KarachiKhayaban-e-Ittehad, Defence Shop # 7, Rex Centre, Zaib-un-Nisa Street 9/1, 8th Commercial Street, Ph. IV, DHA Firdous Market, Firdous Colony, Rizvia Chowrangi Shop # 1,Minhas Electronics, I. I. Chundrigar Road Sober Center, Adamjee Nagar, Block B, Ghazi Salahuddin Road, Main Dhoerajee, CP Barrar Society Imperial Court, Dr. Ziauddin Ahmed Road Main Rashid Minhas Road Shop # 1, Building 8-D, Stadium Commercial Lane # 3, Phase 5, DHA Shop # FL-10/3, Block 5, Gulshan -e-Iqbal, Main Rashid Minhas Road Shop # 38/39, GF, Hashoo Terrace, Fl # 7 , Block 5, Clifton B 25, SMCHS, Shahra-e-Faisal Shop # 12, UBL Building, Gurumandir B 253, Block L, N. Nazimabad Shop # 1&2, Shah Faisal plaza North nazimabad Block B SC14/1, Sector 11/H, North 11th Commercial Street, Khayaban-e-Ittehad, Defence Shop # 1-2, Plot # 5E, 8th Zam Zama Commercial Lane, Phase V, DHA Shop # 4-5, Falak Naz Arcade, Shahr-e-Faisal Shop # 29, Hassan ali centre, M. A jinnah road Karimabad, near Mina Bazar, Federal B Area Opp. English biscuits Factory, KIA Plot # 185, Sector 11-L, Main ZMC Road, Orangi Town Abul Hasan Isphahani Road, near IBA Gate University of Karachi, Gulshan-e-Iqbal Plot # H 6/1 Showroom # 1, Main National Highway, Quidabad Lahandi Shop # 3-19, DMCHS, near Gahni Sons, Tariq Road 1-D, Main Sunset Boulevard, Phase 2, Defence Shop #23, RusiLake Drive,Block 18, Gulistan Johar Shop # C-2/3, Al Hassan Plaza, Block # 13-A. Gulistan Iqbal QuettaMetha Mehal Street Shop # 11, Gulistan Road, Opp. IG Office Main Jinnah Road, Idara-e-Saqafat Satellite Town, near Jillani Hospital HyderabadShop # 1, Safia High School, Saddar Cantt, Opp. Faran Hotel Shop # 14-25, Ward of Gul Center, Thandi Sadak Shop # 14, American Centre Tilak, Chari Road SukkerApwa Shopping Centre, near Dolphin Bakers, Main Queens Road Shop # 4-5, Sidra Terrace, Minara Road MultanShop # 13-14-15, Areej Commercial Centre, Old Ttehsil Chowk, Gulgasht Colony Bosan Road Shop # 1, Makkah Arcade, Near PTCL Exchange, LMQ Road, Dera Adda House # 1879-F/1, Khanewal Road Shop # 2-3-91, United Square, Nusrat Road, SP Chowk. Multan Cantt Shop # 36, Rahma Commercial Centre, Kutcheri Road BahawalpurCircular Road Near Fawara Chowk MuzzafargarhOpp. Fiaz Park, near National Bank Rahim Yar Khan28 model town, Adjacent Daewoo Booking Office ? ? ? Market Coverage Warid has covered 9. 782 % of total market share Warid’ s connections 1,800,000 Total Mobile users 18,400,233 Warid’s share 9. 782485 % (According to graph of Pakistan Telecommunication Authority given on pg. no. 07) ? ? Channel Structure Warid is having its Main/Head office in EFU House Building Lahore, with its Business Centre in Lahore Center Plaza on main boulevard Lahore. Warid has its basic distribution centers in all 28 cities of Pakistan as discussed above. Logistics/Physical Distribution Warid is manufacturing its products i. e. SIM outside the country with its central warehouse in Lahore and 03 regional warehouses in Lahore, Karachi and Islamabad. Pricing Pricing is simple and is provided above with tariff of Zahi and Zem. Additionally, Warid comprises no hidden charges. Mark-ups Mark-up is kept confidential and no information provided by them. ? Discount/Allowance Discount and allowances are provided only on corporate level. Pricing Strategies Pricing strategies is kept confidential and no information provided by them. Promotion Warid is promoting its trough all the means available. ? Advertisement Warid is using both, ATL (Above The Line) and BTL (Below The Line) advertisement for its products. Role of Personal Selling Role of personal selling is used by Warid through †¢? Interaction †¢? Events †¢? Shopping Centers Activities Publicity and Public Relations Warid is keeping public relationing and publicity in mind and doing great work on it, it has helped by 120 Million Rs. Relief fund in earth quick disaster. Sales/Trade Promotion Warid is doing Sales/Trade Promotions but kept confidential. Ethical issues associated with this product Warid is care full about ethical issues associated with its products but does not open them as per strict confidentially concern. International marketing activities/opportunities Warid is on availing international market and opportunities and hence it is launching its services in †¢? Bangladesh †¢? Afghanistan †¢? Sri Lanka ? ? ? ? ? ? ? BIBLIOGRAPHY ? (1): (Source: Pakistan Telecommunication Authority ? www. pta. gov. pk ) (2): (Source: Calls to Service Centers of respective networks Warid: 111-111-321 U-fone: 111 -333-100 Mobilink: 111-300-500 Telenor: 111-345-100 Paktel: 111-222-111 Instaphone: 111-500-500) (3): www. quickmba. com (4): www. waridtel. cpm. pk

Literature Essay Example | Topics and Well Written Essays - 1250 words - 7

Literature - Essay Example When the Greeks became interested in biography, nothing was recorded about the man to whom they ascribed their literary treasures. It is only a romantic story that he was a blind minstrel. Homer wrote Iliad in an impersonal, elevated, formal verse, employing language that was never used for ordinary conversation; the metrical form used is dactylic hexameter, one form of Versification. In terms of style, there has been no real distinction made between the two works. This writing style of his intensifies the emotion and dramatic effect of the story, giving emphasis on the words that carries the â€Å"clue† bringing suspense and curiosity to the readers. However, since ancient times many readers believed that Iliad and Odyssey were written by different people. If Iliad deals with passion, insoluble dilemmas, having no real villains with an ultimately cruel and tragic universe, the Odyssey is its opposite. In Odyssey, the wicked are destroyed, right prevails and the family is reun ited – with rational intellect. However, this is not so much of an issue because really good writers can write from whatever perspective they want to do the story and Homer is no ordinary writer. In a direct way, Homer was the â€Å"parent† of all Greek literature; drama; historiography and even philosophy all show the mark of the issues, comic and tragic, all raised in the epics and the techniques Homer used. Marcus Aurelius, whose full name is Marcus Aelius Aurelius Antoninus is a Roman emperor and a stoic philosopher. In his domestic policy, Marcus Aurelius was a champion of the poor, for whom he founded schools, orphanages and hospitals and alleviated the burden of taxes. He also tried to humanize criminal laws and the treatment of slaves by their masters. As a philosopher, he is remembered for his 12 books of moral precepts called Meditations. All was written in Greek while

Database Management in Cloud computing environment Research Paper

Database Management in Cloud computing environment - Research Paper Example Apart from this, the DATABASE MANAGEMENT SYSTEMS in cloud computing environment also influence the preference of users for them by way of offering a cheap platform for carrying out development. This paper has been a review of the concept of DATABASE MANAGEMENT SYSTEMS in cloud computing environment. In addition, it also enables the possibilities to be provided in the form of a service, which is also able to operate in a cloud computing environment. At the end of this report, an architectural presented of a Database Management System has been presented. A cloud database management system enables the organization to relocate databases as a service and not as a product. By using an internet connection or any other sharing system, employees working in an organization within different departments share files, software and important information with the help of cloud based database management systems (Gelogo & Lee, 2012). It is anticipated that the use of database management systems in cloud environment would increase in future, keeping in view the escalated demand of organizations for easy sharing of data. For this reason, a number of organizations like Nestle, Coca-Cola or Microsoft have installed database management systems in cloud environment (Gelogo & Lee, 2012). On the other hand, trend of outsourcing database management in cloud environment is also increasing, which is creating new businesses within the information technology industry (Gelogo & Lee, 2012). This paper would discuss and evaluate the use of cloud environment in dat abase management in the prevailing trends. Moreover, an efficient mechanism of incorporating database management in cloud environment would also be presented in this paper. To gather data and relevant information to be used in this paper, the researcher has used a number of online databases such as Ebscohost, Google Search and etc. DATABASE MANAGEMENT SYSTEMS

Article's Critique 2 Essay Example | Topics and Well Written Essays - 1250 words

Article's Critique 2 - Essay Example However, Anna M. Miller maintains a different perspective of the sustainability of the various alternatives base on the potential benefits and costs they would impose on the people. Nonetheless, the validity of the authors view on the much-required reforms in the health care sector at the time is debatable. The main purpose of Millers article ‘Health Care Reform: Clarifying the Concepts is to address the financial issues that relate to the health care reform. In the article, the author primarily describes the various options conceptualized by special interest groups and policymakers (Miller, 1993). Effecting a meaningful reform in the health care sector require a prudent consideration of the different financial strategies to implementing various reform options as discussed at length in the article. Most often, in the application of individual insights and the maintenance of mutual interest, we are prompted to perceive things differently. In connection with the reforms, it is the viewpoint of the author that the available financial reform strategies are oversimplified with an intention of exploring their basics. Maybe or maybe not. The issue of the options being oversimplified in the article is the authors belief that may not be the case for the neutral reader. The intricacy of th e strategies is maintained when the little distinction between the options is made, and we only find that it is difficult to tell the likely better direction one should take. Millers intention in writing the article was to reveal how challenging it was to implement the inevitable reforms in health care. The authors intention to contrast the push for basic reforms and incremental changes, as advocated for by different forces, can be established with ease. It is the authors belief that implementing any changes in the health sector required the political goodwill of the policymakers (Miller, 1993).

The decline of women's rights in the Muslim world Essay

The decline of women's rights in the Muslim world - Essay Example Certainly, the world has seen the latter of the two in the news more than the predominantly peaceful observers of the religion. One of the most questionable practices of Islam is the requiring of women to cover their bodies head to toe as to not attract a man’s attention, thus causing him to break one of Allah’s laws. This practice is most usually not just done to behave in a religiously moral manner, but has actually become mandatory by law in many Islamic countries. Women who do not practice this tradition are often punished harshly. Similarly, the Islamic forms of government enforce the death penalty on women who have, in their eyes, committed adultery. The punishment for this can include the horrific and agonizing practice of being stoned to death. With this, the extremists of Islam who have managed to reform governments into Islamic practices and enforcement with a desire to make an example of anyone who contradicts the Islamic way and its government. The government-supported Islamic regimes do not allow for any sort of deviation or differing opinion in regards to faith. Today, marriage within the Islamic faith is solidified by a contract. Though the marriage contract stipulates the need for an exchange of good treatment between a husband and wife, the governments which make Islamic principle law allow for few rights of woman and total right to men. It is also not unheard of for a woman who has committed adultery to be sent away to what are known as ‘rape camps’. Within the past few years, groups like Amnesty International and Human Rights Watch, have declared rape a war crime and certainly the hosting of rape camps. One of the perks to being male and Islamic is the acceptance of polygamy. Men in Islam can have multiple wives, but the inverse is not true. Additionally, the Islamic faith encourages along the extremely

Sacrament of marriage Essay Example | Topics and Well Written Essays - 1000 words

Sacrament of marriage - Essay Example This concerns the establishment of the relations among the people involved in the union, as well as, the attribution of the relationship to the purpose of God in the individual lives of the people2. Thus, from the catholic cannons, marriage is a sacrament between baptized people joined in union at the confines of the church doctrines. It constitutes the unbreakable bond of love between Christ and the people. Thus, like the other sacraments, the sacrament of marriage is a symbol to reveal the Lord Jesus, facilitate the divine life, and love to the people. The twentieth century saw the evolution of the theology of marriage within the developments of the church, begging with the incorporations established by Pope Pius XI in 930, and passing through to the Second Vatican Council and Pope Paul VI. The culmination was the unfolding of the writings on the insights of Pope John Paul II. The church drifted from the juridical presentation of marriage to adopt church pronouncements that personalized the duties and rights of marriage, to present it as a presentation for availing conjugal love between the spouses3. The Vatican and Cannon Law explains the definition of marriage as an intimate, exclusive, indissoluble communion of love and life shared by man and woman as a fulfillment to the design established by the Creator of their own good and procreation. This covenant entails joining two baptized persons, raising the dignity of the sacrament. Historical development ranges back to the initial establishments about the promiscuity of man, which instituted the need to develop religious cannons to streamline the practice of marriage4. The responsibilities associated also contributed to the establishment of the divine union, as practice of monogamy became the preaching from the church5. Thus, current establishments and practices in the sacrament of marriage have evolved

Project Management Capstone - Schedule, Budget, and Controls Assignment

Project Management Capstone - Schedule, Budget, and Controls - Assignment Example A budget calendar is a form of plan that is used to enhance timely and comprehensive implementation of the numerous actions of the budget. Formulation of a schedule for the procedures and steps that will be followed in each phase of the process of developing the budget is planned for in the budget calendar (Spofford & Savov, 1999). In addition, the participants of budget development, as well as, their duties are defined in the budget calendar. The budget calendar also keeps the actions that are required by law on track (Spofford & Savov, 1999). It is in the budget calendar that decisions of goals based on the organization’s long term vision and company needs are made. Also, decision on the long term goals, based on revenue allocation and evaluation will be made using the budget calendar. Analysis and review of the budget, adoption of the budget, as well as execution of the budget are carried out through the budget calendar (Spofford & Savov, 1999). Secondly, a revenue forecasting model can be used as a tool for schedule and budget development. This will involve cost and investment estimations, applicable discount rate to account for risk and revenue forecasts, which should be made so as to determine the potential value of new products (McIntyre, 2013). Using the revenue forecasting model, the current market share can be obtained by ensuring that company’s customer base is multiplied by total penetration, multiplied by the share of penetration of the product, multiplied by the unit price of the product, multiplied by the number of units that will is sold per the year (McIntyre, 2013). Given that performance budgeting is the most ideal type budgeting and scheduling for this project, which focuses on actual or projected results, budget decisions will be shifted from inputs to outcomes. Analytic tools can also be used to develop both the schedule and the budget because such tools empower those

The Religious Traditions of Buddhism and Confucianism Essay Example for Free

The Religious Traditions of Buddhism and Confucianism Essay No other force in our collective history is as influential in shaping our world as religion has been. It is a force that continues to define and redefine the world as we know it. Nations and countries have been established and destroyed all in the name of religion. Political lines are being redrawn even as we speak with religion as the main weapon of choice. No other force can affect people and compel them to action as much as religion does. It keeps followers together even while it keeps people of different faith out. It is source of cohesion and conflict at the same time (Cristi, 2001, p. 223) People who would not normally use force on another will gladly fight in the name of faith. A call to arms in the name of religion is the best way to assemble an army, fueled with righteous anger against the perceived enemy. Most, if not all civil wars have been fought in the name of religion. The enduring conflict in Northern Ireland between Catholics and Protestant, as well as the violence of Buddhists in Sri Lanka against the Hindu Tamil proves such a point. For all its awesome power, the exact nature of religion remains shrouded in history. Some scholars believe that religion arose from man’s necessity to make sense of living, and his compelling need to understand the mysteries of life. (Hume 24) Over the years, religion has come to be defined as an organized system of practices structured around some supernatural or divine belief. Religion is faith practiced in the context of reality. They are rules that guide certain kind of faith or belief. (Derrida Vattimo 6) Most cultures that exist in the world today are greatly influenced by the predominant religion of their respective places. The most common manifestations of religion can be seen through prayers, rites, and traditions that certain religious denominations practice. The most dominant religions of the world include Catholicism, Islam, Jew, and Hinduism. Other religions such as Protestantism are offshoots of Catholicism. Some, like Confucianism and Theravada Buddhism remain contentious. Some regard the two as religion, while others argue otherwise. The question is how did others came to be recognized as religions while others remain ambiguous? How do we make the distinction between religion and religious traditions? This paper argues that while Confucianism and Theravada Buddhism may not be religion, they are nevertheless religious traditions by virtue of their organized and specific rules of behavior. Theravada Buddhism is the dominant school of Buddhism. The two major schools of Buddhism that emerged from Buddha’s teachings are simply different representations of the same core principles. At first it may seem contradictory that a philosophy that espouses non-violence and universal tolerance will have a division. However, there exists neither conflict nor competition within these two main schools and the schools that followed after; the schools are more of a reflection of the place, time, and circumstance where Buddhism grew and became a way of life. Because cultures and histories differ, our perspectives on Buddha’s teachings can differ as well. (Gyatso 113) The emphasis of Theravada Buddhism is on individual attainment of nirvana, as opposed to enlightenment for all as advocated by Mahayana. Mahayana believes that Buddhists should not just be concerned about their own enlightenment, but aim to enlighten others even if it means sacrificing their own (Gyatso 168). The Mahayana form has more â€Å"religious† conventions, including worship or veneration Buddha and other divine beings. They also venerate sacred objects and icons and follow certain religious rituals. Theravada Buddhists, as an offshoot of their beliefs do not have the same features of the Mahayana. The â€Å"selfish† orientation and the unadorned nature of Theravada Buddhism perpetuate the perception of a non-religion. However, it should be said that apart from this fundamental difference, these two major schools adhere to basically the same principles. (Gyatso 170). For purposes of clarity, Buddhism, as discussed here refers to Theravada Buddhism because it is the school that is most often the target of â€Å"religious† debate. Buddhism has more close to 400 millions of followers worldwide. Buddhists ascribe to certain ways of living and behaviors that are unique to their faith. The main debate whether Buddhism is a religion or not stems from the fact that Buddhists do subscribe to the belief of an all-knowing and all-powerful deity. Buddhists do not worship any sentient, supreme being; and in the same vein, they do not have specific beliefs about the afterlife and the world that exists therein. The association of religion with the belief in gods and afterworlds to the exclusion of everything else is a mistaken notion that most people stubbornly adhere to. While belief in gods and some form of afterlife is a common characteristic of most religions, it is not a feature that distinguishes religion from those that are not. It may be argued that while Buddhism has no specific god who they believe can save them, they nevertheless have some sense of the divine or the ultimate truth; a truth that Buddhists believe any one individual can attain by their own determination. For Buddhists, one’s love for of one’s self is the chain that bonds us to a life of suffering and only by following Buddha’s path can a person be liberated from the cycle of causation and rebirth. Freedom from causality is the state of nirvana (William 142). Buddhists believe that our world is a world of suffering and causality, where one action causes another to take place. Followers of Buddhism denounce violence and espouse the principles of non-violence in all aspects of their lives. The virtue of nonviolence is one the key precepts of Buddhism, which is why followers are strict vegetarians and pacifists, Another major tenet of Buddhism is meditation. Buddhists believe that by going into your own thoughts, you cleanse and purify your soul. Meditation, while relaxing the body, sharply focuses the mind, thus enabling us to purge negative energy and achieve clarity of thought. Meditation is a keystone in Buddhism; without which one cannot achieve the awakening that they are looking for (William 167). Meditation as a cornerstone of Buddhism came from the fact that Buddha himself attained enlightenment after a long period of mediation. For Buddhists the meditation technique produces a sense of calm, but it does not entirely lead us away from all of our sufferings. Regardless of the proven benefits that meditation brings, it does not provide a complete pathway to enlightenment. Buddhists combine calm meditation with or insight meditation (William 198). Calming the body and then calming the mind. This type of meditation is intended for the development of a heightened sense of awareness about the world and our place in it. It asks us to be aware of what we are doing at the precise moment we are doing it. Some people call this process metacognition, or awareness of our awareness. Once this is achieved and sustained, then enlightenment will soon follow. The origin of Buddhism is traced to an Indian prince named Siddhartha, who, in spite of the wealth and power that surrounded him found no true happiness in them. Siddhartha had a lingering discontent; there was a compelling need for him to find the meaning and purpose of life; a need so urgent that he was willing to leave the comforts and safety of his home in search of answers. And so Siddhartha travelled the world in search for his personal truth. It took many years and experiences and deep reflections, until one day, under the Bo Tree, he found absolute clarity and illumination. (Penney 17) From thereon, he called himself Buddha which means the enlightened one. He continued on his travels but this time to teach the path of enlightenment to those who seek it. It is important to note that some Buddhist scholars fall into the trap of analyzing Buddha’s teachings that they neglect the actual spiritual experiences of Buddha, which is more important than the first. To grasp the spirit of Buddha, it is necessary to know the experiences of Buddha himself. Enlightenment, which is the final goal of all Buddhists, is an absolute state of acceptance and the absolute absence of discrimination, ignorance, and suffering. By ignorance, Buddha means spiritual unawareness, the inability to consciously seek the truth and recognize it once it has been found. In the end, the message of Buddhism is clear, that one must follow the Middle Path or take a detached view of reality for an individual to see his involvement and separation from everything in life. Once this state of detachment has been achieved, then will come the realization of how our live are empty in its absolute oneness with the universe. This realization of emptiness is achieved when one seeks constant awareness of experience and thought through meditation and by consciously taking the Middle Path in all of life’s extremes. While Buddhism if more focused on existential experiences, it does have the same goals as other forms of religion: transformation and growth. Religion, through the prescription of certain doctrines and rules of behavior, seeks the betterment of all its followers. Buddhism encompasses all aspects of the follower’s life. In fact it might be argued that Buddhism is more stringent in their rules as other denominations of faith. Because Buddhists are not subservient to any god, they do not claim monopoly of truth and salvation as well. Would-be-followers are not forced to forsake their original religion as long as they follow the Buddhist way of life, which is non-negotiable. The same â€Å"religious† issues beset Confucian philosophy. The absence of an omniscient potentiate excludes it from the list of what the world recognizes as religion as well. Confucianism was based on the teachings of Confucius, renowned ancient Chinese philosopher. While Buddhism focuses on suffering and enlightenment, Confucianism is more about human behavior in the context of civilized society. During the Qing Dynasty, Confucian teachings were organized and proclaimed as China’s state religion. (Yao 28) This political move stained the public’s perception of Confucianism, making it even more difficult to be classified as a religion. However, Confucianism is strictly about how to live a morally upright life based on good deeds and good citizenship. Despite this political underpinings, Confucianism remains the ideology of choice for most Chinese.

Public order Essay Example for Free

Public order Essay Step 1 1. Why is public order necessary? Primarily, its purpose is to maintain an ideal state of public decency as possible. A set standard applied to all citizens with little to no gray area in needed for this purpose. Without public order and its controls, no threat of repercussions against acts exists (to include criminal, personal or political violence) potentially creating a free-for-all and ensuing chaos. 2. Does our society have enough public order or too little? Unless the US implements a system commensurate with that of a totalitarian/communist government, it is hard to measure whether current public order policies are sufficient or lacking. Having said that, I believe there are enough controls in place to justify the amount that we do have without infringing on rights. As of now, they are stringent enough to make potential criminals at least consider the weight of actions before they act on them. Considering the individual wills and motives of 300 million people, the current system is doing as good a job as can be expected. Step 2 3. What can crime statistics tell us about the crime picture in America? How has that picture changed over time? It gives those that report/analyze crime rates data about how specific crimes can be compared across a spectrum of areas time. There have been three separate ebbs and flows of crime over nearly 70 years of statistics collection. The most consistent factor has been due to major shifts in the male population and socio-economic picture (wars, baby-boom civil rights struggle) during these times, coupled with increased government and law enforcement efforts.

History of the US and Mexico Border

History of the US and Mexico Border Tracing the Evolving Historiography of the U.S.-Mexico Border Introduction Regulating the border between the United States and Mexico is not a new issue. In fact, concerns over what to do with the border, what it should look like, and who should be allowed to cross have been prevalent questions since American and Mexican diplomats sat down to establish the border in the aftermath of the Mexican-American war in 1848. While the eastern half of the border is easily distinguished by the Rio Grande, the western border does not correspond to any recognizable geographic features and was instead made up of arbitrarily drawn lines through an uninhabited desert. It is along this permeable border that a borderlands historian like Rachel St. John’s monograph, Line in the Sand (2011), is concerned. While St. John’s work declares itself to be a history of the actual border, earlier historians like Clarence Clendenen and his work, Blood on the Border: The United States Army and the Mexican Irregulars (1969), is more of a military history discussing the Unite d States army’s involvement in border clashes with Indian and Mexican forces. In later years, economic and public policy history became the preferred methodology of examining the history of the U.S.-Mexico border like Douglas Massey’s Beyond Smoke and Mirrors: Mexican Immigration in an Era of Economic Integration (2002) which examines the issue of managing immigration from Mexico through the Immigration Reform and Control Act (IRCA) in an era of increasing economic interdependence caused by the North American Free Trade Agreement (NAFTA). When examined side by side, these three monographs are a good representation of just how drastically historians have changed the way they discuss they border in only the last fifty years. Since its inception, the ways in which historians discuss the U.S.-Mexico border have evolved significantly. Unlike earlier approaches, which were biased toward the United States and primarily concerned with the American point of view, newer works like St. John’s are beginning to take a more transnational approach to tracing the evolution of the boundary between the two nation-states from its inception as a meaningless line on a map to the complex system of barriers and strict regulation that allows for the easy passage of some people, animals, commodities, and goods, while restricting the movements of others. Given the controversy and politics that are deeply entrenched in discussions about the U.S.-Mexico border, St. John’s work is by no means the pinnacle of successful transnational history, however it does act as a step in the right directions for future historians to further expand upon. It is easy to assume that borderlands history would be inherently transnational because oftentimes borderlands are â€Å"crossroads where people and their institutions and traditions come together, creating distinctive ways of organizing space and transforming the seemingly fixed edges of empires and nations into fluid spaces†.[1] However that is not always the case, especially in the scholarship about the U.S.-Mexico border, which is heavily politicized in both nations. The best transnational histories examine the interconnections between political units, especially the flow of goods, people, and ideas across borders. These works trace how US involvement overseas shapes not only foreign peoples, but also Americans back home. The most successful works incorporate a variety of historical methods and draw on US and foreign archives while paying attention to the role of non-state actors and the agency of non-elites.[2] While each monograph discussed tend to only focus on a few of these qualifiers, there is a noticeable trend that scholarship is becoming more transnational, however maybe not as quickly as one would thing. The subject matter of borderland history lends itself well to transnational methodology, however historians are still more concerned with the elite actors, politics, and the American point of view for any of these works to be considered truly transnational. Blood on the Border Published in 1969, Clendenen’s Blood on the Border: The United States Army and the Mexican Irregulars is one of the earliest examples of borderland history and thus takes a more traditionalist approach to historical writing. As a graduate of West Point and the Curator Emeritus of the Military Collection at Stanford University, it is no surprise that Clendenen’s monograph is primarily focused on the tense history of border skirmishes that occurred between the U.S. and Mexican armies between 1848 and 1917.   Clendenen’s work chronicles a series of episodes where the U.S. and Mexican armies clashed with each other beginning with the activities of Juan Cortina who was a Robin Hood-like figure, later chapters also describes U.S. military activity during the Civil War, the campaigns against the Kickapoos and Apaches, and border problems during the revolutionary period. Clendenen then devotes over half of the book to examining General Pershing’s Punitive Expedition against the Mexican revolutionary general Francisco â€Å"Pancho† Villa in 1916. Clendenen’s main argument is that the Punitive Expedition was not a humiliating failure for the US military, however this period of U.S.-Mexico history has been greatly neglected by historians because it had been forgotten amidst the earlier wars with the Plains Indians and World War I. He argues: â€Å"General Pershing’s Punitive Expedition was soon so over-shadowed by the entry of the United States into World War I that historians have given it scant attention, and most of those who grant it a few sentences, or a paragraph or two, are amazingly misinformed about it. Yet the operations of small American forces in northern Mexico on numerous occasions constitute a phase of our military history that is well worth rescuing†.[3] To support his argument, Clendenen relies on a variety of sources including interviews, diaries and autobiographies of American soldiers, as well as U.S. archival sources. However Mexican sources are nearly nonexistent. He justifies that the exclusion of Mexican sources was intentional because his goal is to describe the basis on which American commanders formed their decisions. Clendenen argues that his research deliberately presents only the American perspective on the border conflicts because that is the nature of military history. â€Å"A military history written from the point of view of a participant nation is necessarily one-sided; it cannot be completely objective regarding the enemy†¦ the commander of a military unit must base his decisions upon the information he actually has at a given moment—not upon what a scholar or historian may know half a century later†¦ Hence, I make no apology for having cited very few Mexican sources†¦Ã¢â‚¬ .[4] Clendenen is also reluctant to include Mexican sources because, he argues, it is very difficult for an American to obtain firsthand information regarding events and activities. â€Å"Mexicans, for some reason or other,† he says, â€Å"are reluctant to discuss border events with Americans†.[5] This type of justification for focusing on the American narrative falls in line with most of the early scholarship about the U.S.-Mexico border. Very little, if any, of Clendenen’s work can be considered transnational even though its subject matter is about the US and Mexican army’s movements throughout the borderlands. Aside from examining the interconnections between political units (in this case, the militaries of two countries), Clendenen does little to examine the flow of goods, people, and ideas across borders, or focus on the role of non-state actors and the agency of non-elites. Little attention is also paid to tracing how the United States’ involvement overseas affects those back home. Beyond Smoke and Mirrors   By the early 2000s, scholarship on the U.S.-Mexico border was starting to become more willing to discuss the non-state, non-American actors, though it still tended to have a strong American perspective. Beyond Smoke and Mirrors: Mexican Immigration in an Era of Economic Integration (2002) by Douglas Massey et al. examines the economic and public policy history of the U.S.-Mexico border—specifically the opposing effects of the Immigration Reform and Control Act (IRCA) and the North American Free Trade Agreement (NAFTA)—to draw conclusions about the complexities of how the border operated between 1965 and 1986. Massey et al. argue that the migration system between Mexico and the United States is similar to a complicated piece of machinery and that their monograph is meant to troubleshoot the problems of immigration by describing the dramatic impact that immigration policies have had on those living in Mexico as well as the United States. The monograph operates as a sort of owner’s manual and describes how the migration system was built, how it worked until immigration policies first passed in 1986 disrupted it, and how the system changed as a consequence. Subsequently in its repair manual, the authors offer a specific set of proposals designed to fix the damage caused by these policies and make migration efficient and predictable again. The authors argue, Just as it is not advisable to take a wrench to a precision clock if one is not a qualified clockmaker, it is not wise to pull policy levers if one has no real conception of how the underlying system functions. Yet this is exactly what happened beginning in 1986, when the US Congress and successive presidents presided over a series of legislative and bureaucratic changes that fundamentally changed the rules under which the Mexico-US migration system operated†¦we seek to provide policymakers and citizens with a more accurate blueprint of the nuts and bolts of the Mexico-US migration system. We offer a kind of ‘owner’s manual’ to explain how the system works theoretically, how it was built historically, and how it functions substantively, or at least how it did function until the 1986 IRCA threw it out of synch.[6] To support their arguments, Massey et al. utilize an economic history  methodology by using a variety of  historical methods, statistical methods, and  economic  theory to  closely examine the relationship between immigration and U.S. public policies. Similar to Clendenen’s work, Massey et al. also do not look beyond the American archives for source materials. However their sources do show a greater amount of variety than Clendenen’s and even includes published articles from Mexican scholars, which is something Clendenen specifically avoided. The authors gathered information from a diverse set of sources including official statistics from the U.S. Immigration and Naturalization Service and the U.S. Bureau of the Census, the Mexican National Statistical Institute, the World Bank, the International Monetary Fund, and the United Nations.[7] Most notably, the authors rely on data compiled by the Mexican Migration Project (MMP), a bi-national research project compiled by the University of Guadalajara and the University of Pennsylvania and directed by two of the authors, Jorge Durand and Douglas S. Massey.[8] Compared to Clarence Clendenen’s work, Beyond Smoke and Mirror shows a significant transformation in how historians study and write about the U.S.-Mexico border though the approach only hits on a few of the key qualifiers of a truly transnational work.   For example, Clendenen was solely concerned with recording the experiences of Americans who served in the army in the borderlands and justifying the United States’ involvement in various border skirmishes. On the other hand, Massey et al. have expanded the scope of their research in order to examine the broader picture of the immigration of non-state, non-elite actors and the influence agricultural employers and American politics had on the ebb and flow of people across the border. Massey et al. also attempt to address how the implementation of IRCA and NAFTA have interrupted the stable circular flow of Mexican migrants who arrived in the United States, quickly found jobs, and returned to Mexico for several months bef ore migrating back to the United States again. This steady immigration system â€Å"minimized the negative consequences and maximized the gain for both countries†. [9] In this aspect, the authors attempted to explain how United States involvement in Mexico reshaped the lives of not only Mexicans, but also Americans back home. Line in the Sand One of the most recent works of scholarship about the U.S.-Mexico border is Rachel St. John’s Line in the Sand: A History of the Western U.S.-Mexico Border (2011). As part of Princeton University’s America in the World series, this monograph is meant to represent the newest transnational methodology historians are using when writing about U.S-Mexico border history. St. John does employ a transnational methodology in her examination of the history of the U.S.-Mexico border, displaying a tremendous amount of change in the field, however the degree to which she utilizes key aspects of a true transnational work are somewhat disappointing for a monograph published in a transnational history series. This appears to be a problem concerning the subject area rather than the author, as other historians such as Mae Ngai and her work, Impossible Subjects: Illegal Aliens and the Making of Modern America (2004),appear to suffer similar shortcomings. Regardless, St. John’s work does create a very useful stepping stone to guide future historians away from nationalistic, America-centered histories and towards studies not confined to political units that are more concerned with the role of non-state actors as subjects of an incredibly complex system. St. John attempts to differentiate her work from earlier scholarship about the border by immediately asserting that she is writing about the history of the physical border from its conception up to its modern form in the 1930s. She argues that the actual border itself is often ignored in scholarship that is supposedly about the border: â€Å"As borderlands historians have emphasized historical processes that transcend national boundaries and have expanded their focus to include zones of interaction outside of the US Southwest and Mexican north, they have often treated the border itself as in irrelevant or incidental part of the borderlands. By contrast, I emphasize the centrality of the boundary line in the processes of market expansion, conquest, state building, and identity formation with which many borderlands historians are concerned†.[10] St. John examines the transformation of the border chronologically from its origins in the Treaty of Guadalupe Hidalgo in 1848, to a prosperous economic crossroads, and finally into a heavily policed series of checkpoints intent on keeping certain people and goods from crossing. St. John breaks her research up into chapters that can almost be viewed as a series of vignettes or snapshots throughout time of how the western U.S.-Mexico border quickly began to change. From its inception as well as the actual attempts by surveyors to map out the border, St. John argues that simply drawing a line on a map does not automatically guarantee territorial authority for a nation, especially one that is not marked by any distinct geographical features like the western border. Essentially, she writes, the creation of the western border â€Å"conjured up an entirely new space where there had not been one before†.[11] This is significant because for many years, the border remained a porous boundary that actually encouraged border residents to move freely. This idea of a porous border was especially beneficial for commercial development and bi-national cooperation, especially with the arrival of railroads in the 1880s. With the creation of railroads, St. John notes that a capitalist revolution had occurred, â€Å"grasslands became ranches, mountains became mines, and the border itself became a site of commerce and communities†¦ by the early twentieth century the border had become a point of connection and community in the midst of an emerging capitalist economy and the center of a transborder landscape of property and profit†.[12] However with the development of transnational capitalism came the creation of state border control, which was intent on protecting investors that profited from this economy by controlling the passage of goods and people across the border. By this time, military power was no longer the primary concern along the border. Instead, the U.S. and Mexico’s sovereignty was â€Å"measured in customs collected, immigrants rejected, and bandits arrested†.[13] The latter half of St. John’s work examines the use of the border to manage immigration. The ultimate challenge for both countries was the creation of a conditional border that allowed for the passage of desired migrants and commerce but obstructed the flow of those who were not welcome.[14] This conditional border was incredibly inconsistent and depended largely on the discretion of immigration officials, changes in law, and fluctuating economic conditions.[15] St. John attempts to address each of the key aspects of a transnational methodology with varying degrees of success. Most obvious is her examination of the interconnections between political units and the flow of goods, people, and ideas across borders because this is the entire basis of her research. Unlike Clendenen and Massey who only focused on the one-way flow of people and goods from Mexico to the United States, St. John actually expands on this idea in her work by examining the flow of people from Mexico to the United States and then back to Mexico at different points in time in the early twentieth century. She spends a considerable amount of time discussing the effects that immigration policy changes had on immigrant laborers, their families, and their communities—aspects of immigration that the earlier historians had all but ignored. Similar to St. John, Massey et al. also discuss the idea that the economy in the United States played a significant hand in influencing the ebb and flow of Mexican immigration, however they fail at investigating what happened to these people once they emigrated back to Mexico. St. John discusses the fluctuations of immigration, but she also attempts to tell the other side of the story by including the Mexican government’s response to deportations and increasingly strict immigration laws.[16] In this way, St. John does a much better job than earlier historians at tracing how U.S. involvement and policies shaped not only Mexican citizens, but Americans as well. This becomes increasingly apparent as she examines the sharp increases in policing of the border in the 1930s as â€Å" government officials not only made it more difficult for new migrants to cross the border but also criminalized Mexicans as â€Å"illegal aliens† and encouraged, coerced, and forced hundreds of thousands of Mexican nationals and US citizens of Mexican descent to move to Mexico†.[17] Changes in U.S. policy in attempts to protect its economy and citizens clearly affected deported Mexican citizens and people of Mexican descent, but it also fed into the growing anti-Mexican sentiment that many Americans were feeling at the time, essentially treating Mexican laborers as scapegoats for the lack of jobs leading up to the Great Depression. One aspect of St. John’s work that could use improvement is diversifying the sources that she uses. Again, this appears to be a problem inherent in this subject area rather than any fault of the author. While Clendenen intentionally used only American sources, later historians of U.S.-Mexico relations like Massey et al. and even Mae Ngai appear to have trouble including a fair amount of sources from foreign archives. This could be for a variety of reasons including language barriers, lack of access to the archives, or simply because perhaps the majority of scholarship on this subject could be published in the United States. St. John seems to have been more successful at including Mexican scholarship in her work compared to earlier scholars, however for a monograph specifically about the border between Mexico and the United States, her sources are still notably one-sided. Out of all of her research, St. John only visited three archives in Mexico to complete her work. These include the Archivo General del Estado de Sonora, the Archivo Histà ³rico Genaro Estrada, and the Instituto de Investigaciones Histà ³ricas.[18] In comparison to the numerous American archives she visited, it is hard to understand why she chose to include so few Mexican sources when a significant portion of her work is dedicated to the communities located on the Mexican side of the border. The vast majority of St. John’s research was conducted within the United States and she uses a variety of American archives to complete her work using a large assortment of books, photographs, manuscript collections, microfilm reels, government documents, and newspapers. St. John’s use of source materials is comparable to Massey et al. who used similar documents to complete their work only a decade earlier. The fact that scholars have yet to utilize Mexican sources to their greatest potential is somewhat disappointing for a work of transnational history but perhaps the next generation of historians will be able to improve the situation if the controversy and politics that are deeply entrenched in discussions about the U.S.-Mexico border ever simmer down. Rachel St. John’s Line in the Sand is the latest attempt by borderlands historians taking a transnational approach to their work. It may not be successful in all aspects of a truly transnational methodology however it does set the stage for future historians to build off of and think outside of the borders of traditional U.S.-centric histories. Conclusion Concerns over regulating the U.S.-Mexico border, what it should look like, and who should be allowed to cross it are issues as relevant today as they were when the border was first established 170 years ago. Tune into any news network today and information on the latest immigration policies and border control will surely be hotly debated between policymakers, citizens, and corporations who all have differing opinions on how the border should operate. While obvious geographical features like the Rio Grande easily delineate the eastern portion of the U.S.-Mexico border, the western border cuts through uninhabitable desert that is barely marked with more than a few fence posts in some areas. It is along this permeable half of the border that borderlands historians situate their work. Borderland histories have transformed significantly over the course of the century as historians are beginning to leave behind the nationalistic, pro-American sentiments of historical writing behind in favor of a better-rounded transnational approach that situates America in the context of the greater history of the world. Published in 1969, Clarence Clendenen’s Blood on the Border: The United States Army and the Mexican Irregulars represents the ways in which earlier historians often used military history when discussing border issues. In later years, economic and public policy history became the preferred methodology of examining the history of the U.S.-Mexico border like Douglas Massey’s Beyond Smoke and Mirrors: Mexican Immigration in an Era of Economic Integration (2002). In recent years, historians like Rachel St. John are attempting to examine the history of the actual border itself without tying themselves down to writing specifically from the perspective of any one nation state. When examined chronologically, these monographs show just how drastically historians have changed the way they discuss they border in just the last fifty years. Unlike the earlier approaches to writing about the border, which were primarily concerned with the American point of view, newer works like St. John’s are beginning to take a more transnational approach to tracing the evolution of the boundary between Mexico and the United States from its inception as an unclear and undefined political boundary to the complex system of border patrols and strict regulation that allows for the easy passage of some people, animals, commodities, and goods, while at the same time restricting the movements of others. In many other fields of study, the transnational approach to history was specifically sparked by changes in how we examine and write about history in a post-9/11 world. However, discussions over the U.S.-Mexico border do not seem to follow this trend quite as closely as it is still a subject the general public is hotly divided over. This could be attributed to many reasons such as current events involving recently elected U.S. leadership fear mongering that it is imperative for the safety of American citizens and the economy to build a two thousand mile long wall along the border. This feeds into a deep-seated distrust of the immigration system after using Mexican immigrants as a convenient scapegoat for the better half of a century. As long as U.S. citizens, our government, and policies continue to vilify our neighbors to the south, any sort of progressive transnational scholarship will not be possible. Bibliography Clendenen, Clarence C., Blood on the Border: The United States Army and the Mexican Irregulars. London: The Macmillan Company, 1969. Hamalainen, Pekka and Benjamin Johnson. â€Å"What is Borderlands History?† In Major Problems in the History of North American Borderlands, 1-40.Wandsworth Publishing, 2011. Accessed May 1, 2017. http://inside.sfuhs.org/dept/history/Mexicoreader/Chapter8/borderlands/borderlandsch1.p df. Massey, Douglas S., Jorge Durand, and Nolan J. Malone. Beyond Smoke and Mirrors: Mexican Immigration in an Era of Economic Integration. New York: Russell Sage Foundation, 2002. St. John, Rachel. Line in the Sand: A history of the Western U.S.-Mexico Border. Princeton: Princeton University Press, 2011. [1] Pekka Hamalainen and Benjamin Johnson, â€Å"What is Borderlands History?†, in Major Problems in the History of North American Borderlands (Wandsworth Publishing, 2011), 1. [2] Class notes. [3] Clarence C. Clendenen, Blood on the Border: The United States Army and the Mexican Irregulars (London: The Macmillan Company, 1969). Xvi. [4] Ibid., xvii [5] Ibid. [6] Douglas S. Massey et al., Beyond Smoke and Mirrors: Mexican Immigration in an Era of Economic Integration (New York: Russell Sage Foundation, 2002). 2. [7] Ibid., 165. [8] Ibid. [9] Ibid., 71. >[10] Rachel St. John, Line in the Sand: A history of the Western U.S.-Mexico Border (Princeton: Princeton University Press, 2011). 5-6. [11] Ibid., 2. [12] Ibid., 64. [13] Ibid., 90. [14] Ibid., 175. [15] Ibid. [16] Ibid., 188. [17] Ibid. [18] Ibid., 249.