Strategic Marketing Essay Example | Topics and Well Written Essays - 1000 words - 1

Strategic Marketing - Essay Example The organization needs to collect more information related with the trends and practices undertaken within a new market so that it can be familiarize with the new market. (2) Export modes (agents): In this stage, the company finds a local strategic partner or local distributer that can provide efficient and substantial information about the new market. In this stage, a base for being international is prepared (Onkvisit, and Shaw, 15). (3) Establishment of a foreign sales subsidiary: This is the stage in which the company has achieved wider knowledge about the business conditions of the foreign country. With the help of this knowledge and information, the company opens its new sales subsidiary in the concerned destination, and starts a direct business unit within a new country. This is the most crucial stages of the process of internationalization which will allow the organization get firmly established within the foreign country. (4) Establishment of production or manufacturing unit: In this stage, the company establishes its production or manufacturing unit in a new country for the purpose minimizing costs of production. In this stage of the process, the company uses local resources, man power, and talent (Gimbert, 173). With the help of such primary stages, the company can become international and global. In order to be global, the company has to take some crucial decisions which cast a direct impact over the viability of different stages of internationalization. These main decisions are: Decision of going international In these decisions, the company decides whether to go in international market or stay in domestic market. Decision regarding selection of the target market The company has also needs to select the destination in which, it wants to expand its business. Decision regarding selection of the mode of entry in target market The organization also has to made decision about the method with the help of which, it is planning to get entered into the new m arket. Decision of selecting the most appropriate marketing channel and communication tools in the new market The company also needs to take decision whether it should adopt the standard marketing mix or go for modified marketing mix as per the demand of the country. Decision for adapting the most suitable strategic position of the organization within the market The organization needs to have a particular trade position within the market in terms of having compliance with trade policies, other organizations and so on. These all the decisions affect internationalization process at different stages. These all the decisions are strategic by nature which has long term impact over sustainability of the organization. Every activity or process undertaken by the organization is directly influenced by such different types of business decisions. At different stages of internationalization, the organization requires performing a different set of tasks. The decisions undertaken by organization changes or modifies the way of working and accomplishing business operations effectively, which impact over the outcome of any practice directly (European International Business Academy, 25). In this way, decisions undertaken by the organization are directly aligned with successful completion of different stages of internationalization. Answer 2: Marketing channel Marketing channel can be considered as a process and step wise approach undertaken by producer and

The American Constitution Essay Example | Topics and Well Written Essays - 1500 words

The American Constitution - Essay Example It is undeniable that the development of American statutory ideas after the Upheaval shows a steady evolution from English thoughts. It is worth noting that the constitution is not perfect and therefore it includes a lot of concession amongst people. The constitution was not a complete achievement as it may be perceived due to the many defects associated with it. Fascinatingly when the constitutional deal was reached there was nearly no American in the political scene that raised the issue about the significance of harmonizing the three divisions of government. None of the Americans defended liberty and fairness as applied in other constitutions such as in England and Rome. The people opposed to the constitution argued that perhaps the checks and balances were not adequate enough to protect the citizens of this great nation. It was evident that the chief issue was not concerned with the appeal or perhaps the correct organization of the republican liberty and the government. The main worrying matter was how to unify the many republics of U.S. Many people believed that power may remain within the states and that the Congress would not have much power. It was clear that if the U.S was to remain a united country where the Congress has actual power then Republicans may want an entirely established body. Since the constitution is already in force and supports adoption of republican form of government by deriving their power on the approval and consensus of the citizens of America (Vile 2010, 25-38). Republicanism has played a major part in the American constitution since its revolution by emphasizing on liberty and irrefutable rights as the key values. Republicanism considered only sovereignty of the people and the fact that the people of America should be independent in their duties. Republicanism recognized that people actually had rights that could not be done away with and the need to do away with some social crimes such as corruption and greed. The citizens were considered very important and therefore they required a high level of representation and these Republican values were regarded as useful in the constitution. The heroes argued that Republicanism was very vital as far as the liberty of the people was concerned and therefore it would really liberate the Americans. However, there was no balance between republicanism principles and the democratic principles because republicanism insisted on liberty for all instead of addressing the issue of liberty to the majority people. Although the republicanism constitution successfully did away with the monarchy, there was no complete democracy for all (Bernstein 2009, 168-175). Moreover, the very people who were said to be capable of voting were denied this important right especially the blacks, the illiterate group and the female adults. Citizens did not have the so-called real property could not vote thus making the constitution very much undemocratic. The issue of unfairness in the constitutio n cannot be left untouched while looking at the incidents or the aftermath of approval of the Constitution. People were not permitted to make amendments of the constitution unswervingly unless through elected officials who did not have the people’s interest in their hearts (Vile 2010, 25-38).