Strategic Marketing Essay Example | Topics and Well Written Essays - 1000 words - 1

Strategic Marketing - Essay Example The organization needs to collect more information related with the trends and practices undertaken within a new market so that it can be familiarize with the new market. (2) Export modes (agents): In this stage, the company finds a local strategic partner or local distributer that can provide efficient and substantial information about the new market. In this stage, a base for being international is prepared (Onkvisit, and Shaw, 15). (3) Establishment of a foreign sales subsidiary: This is the stage in which the company has achieved wider knowledge about the business conditions of the foreign country. With the help of this knowledge and information, the company opens its new sales subsidiary in the concerned destination, and starts a direct business unit within a new country. This is the most crucial stages of the process of internationalization which will allow the organization get firmly established within the foreign country. (4) Establishment of production or manufacturing unit: In this stage, the company establishes its production or manufacturing unit in a new country for the purpose minimizing costs of production. In this stage of the process, the company uses local resources, man power, and talent (Gimbert, 173). With the help of such primary stages, the company can become international and global. In order to be global, the company has to take some crucial decisions which cast a direct impact over the viability of different stages of internationalization. These main decisions are: Decision of going international In these decisions, the company decides whether to go in international market or stay in domestic market. Decision regarding selection of the target market The company has also needs to select the destination in which, it wants to expand its business. Decision regarding selection of the mode of entry in target market The organization also has to made decision about the method with the help of which, it is planning to get entered into the new m arket. Decision of selecting the most appropriate marketing channel and communication tools in the new market The company also needs to take decision whether it should adopt the standard marketing mix or go for modified marketing mix as per the demand of the country. Decision for adapting the most suitable strategic position of the organization within the market The organization needs to have a particular trade position within the market in terms of having compliance with trade policies, other organizations and so on. These all the decisions affect internationalization process at different stages. These all the decisions are strategic by nature which has long term impact over sustainability of the organization. Every activity or process undertaken by the organization is directly influenced by such different types of business decisions. At different stages of internationalization, the organization requires performing a different set of tasks. The decisions undertaken by organization changes or modifies the way of working and accomplishing business operations effectively, which impact over the outcome of any practice directly (European International Business Academy, 25). In this way, decisions undertaken by the organization are directly aligned with successful completion of different stages of internationalization. Answer 2: Marketing channel Marketing channel can be considered as a process and step wise approach undertaken by producer and